Story is more imporant than brand (storytelling)

Interesting view of the impact of storytelling on marketing with interesting case studies/examples.
At it’s core, storytelling is an exercise done for the benefit of others. True, there’s a symbiotic relationship between the storyteller, the story, and the audience. This is a marked departure from typical marketing and advertising.
http://treypennington.com/2010/09/06/story-is-more-important-than-the-brand/
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Story is more imporant than brand (storytelling)

Interesting view of the impact of storytelling on marketing with interesting case studies/examples.
At it’s core, storytelling is an exercise done for the benefit of others. True, there’s a symbiotic relationship between the storyteller, the story, and the audience. This is a marked departure from typical marketing and advertising.
http://treypennington.com/2010/09/06/story-is-more-important-than-the-brand/
Tags

my thoughts on the future of blogging?

Here is my mini-essay in response to the question, What is the future of blogging?We've already seen traditional blogging platforms (wordpress, expression engine, etc.) moving towards more robust functionality to the point of becoming content management systems. I think we will continue to see people moving to blogs AS their primary website, especially given the ease of use and the ability to easily embed widgets to pull in news/photos/video/podcasts/social media through widgets.

my thoughts on the future of blogging?

Here is my mini-essay in response to the question, What is the future of blogging?We've already seen traditional blogging platforms (wordpress, expression engine, etc.) moving towards more robust functionality to the point of becoming content management systems. I think we will continue to see people moving to blogs AS their primary website, especially given the ease of use and the ability to easily embed widgets to pull in news/photos/video/podcasts/social media through widgets.

MIT Libraries Beta Graveyard

Interesting idea..."University libraries nationwide are attempting to make scholarly research easier, whether with browser extensions or iPad applications. For technologies in the testing stages, though, low usage or lack of support can lead to an early demise.MIT Libraries has created a place to for these tools after they've come face to face with the grim reaper—its Beta Graveyard."more here:http://is.gd/ePwuhlink directly to archivehttp://libraries.mit.edu/help/betas/graveyard.html

MIT Libraries Beta Graveyard

Interesting idea..."University libraries nationwide are attempting to make scholarly research easier, whether with browser extensions or iPad applications. For technologies in the testing stages, though, low usage or lack of support can lead to an early demise.MIT Libraries has created a place to for these tools after they've come face to face with the grim reaper—its Beta Graveyard."more here:http://is.gd/ePwuhlink directly to archivehttp://libraries.mit.edu/help/betas/graveyard.html

Content & digitization panel symposium free!!!

Event Type: Webinar Date: 8/25/2010Start Time: 2:00 PM End Time: 4:00 PM Description: WebJunction is hosting a two-hour symposium that will feature four presentations on current trends and practical approaches to library digitization and preservation projects. Our guest panelists will address:
  • Designing a digital preservation system using a framework that includes all stakeholders, from library administrators to archivists to IT workers to vendors.

Content & digitization panel symposium free!!!

Event Type: Webinar Date: 8/25/2010Start Time: 2:00 PM End Time: 4:00 PM Description: WebJunction is hosting a two-hour symposium that will feature four presentations on current trends and practical approaches to library digitization and preservation projects. Our guest panelists will address:
  • Designing a digital preservation system using a framework that includes all stakeholders, from library administrators to archivists to IT workers to vendors.
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